Why Testimonials and Reviews Are Crucial for Online Marketing

The rise of the internet has made it easier for entrepreneurs to create companies and sell products to people all over the world. However, business owners face more competition than ever before, and it's vital to have an online marketing plan that will quickly convince customers to try a product or service. Even in a digital age, word of mouth is essential. Online customers depend on reviews and testimonials to help them choose which products to buy and which businesses they can trust. Testimonial Request has a system that makes it simple for business owners to get the testimonials and reviews that are crucial for online marketing.

Consumer research suggests that most people use online reviews and testimonials to judge products and to make decisions about what to buy. One survey found that nearly four out of five (79 percent) customers trust online reviews just as much as personal recommendations from friends and family. Similarly, 73 percent of consumers say positive customer reviews make them prefer one business more than another. The benefit even applies to local companies that use online marketing. Studies have shown that 85 percent of consumers say that they read online reviews for local businesses to find out more about them.

Though there is a definite advantage to using testimonials and reviews for online marketing, many businesses don't use tools to increase the number of positive reviews they receive. When a company doesn't encourage people to leave reviews, they often end up with a disproportionately high number of negative reviews. Testimonial Request has several features that help businesses monitor and curate their reviews.

With Testimonial Request, reviews are sent to the Testimonial Request dashboard before they are fed to Google, Zillow, Yelp or any other review site. This dynamic gives business owners a chance to see negative testimonials and respond to issues before a bad review goes live. Businesses also get an SEO-friendly microsite that has all of their testimonials available for reading, which helps a company rank better on Google and other search engines.

Testimonial Request also makes os easier to use reviews around the web to build the credibility of a company or product. Marketers can embed a widget to display the latest reviews on any website the company owns. And since users can request hundreds of testimonials in a day from satisfied customers, using Testimonial Request is a faster way to build a portfolio of positive praise from customers.

Using Testimonial Request will help marketers gather more testimonials and reviews. Plus, the system makes it easier for marketers to put their positive reviews to use by promoting them on their website site and social media channels.  If you’re ready to see how better review optimization can benefit your organization, you can sign up for a free trial of Testimonial Request.

Send us a message online if you have any questions about using Testimonial Request to get the best possible reviews from your loyal and dedicated customers.

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